Brand

Logo

Primary

Black background with white text that reads: 'You can't buy happiness, but you can buy ice cream. And that's kind of the same thing.'
Text logo reading 'THE PARK' with a flame symbol inside the letter A.
A silhouette of a person riding a bicycle on a trail with trees in the background during sunset.
Text reading "THE ARK" in bold white letters with a small flame icon inside an upward arrow in the letter "A", on a black background with rounded edges.

Logo is to be used in the black and white variant, on top of a black, white or coloured background.

Secondary

A person in a white shirt with a dark apron cooking or working with food in a commercial kitchen.
Safety symbol indicating the presence of fire or flame hazard.
A monk sitting cross-legged on a large rock at the beach, facing the ocean and practicing meditation at sunset.

Tertiary

Black and white stylized flame icon

Font

Headings - Pridi

Body - Roboto

Colours

#c21738

#d4581b

#f7ab1d

#d7b587

#59b8b0

#083554